At ShareThis, we know that our publisher network views us not only as a technology provider, but also as a partner, and one that delivers powerful insights, and proven results.
That's why we are excited to announce a new methodology that will, for the first time, put a publisher's content, as well as its audience, into the spotlight. Our measurement empowers publishers to derive even more value from the strength of both their content and their social audiences.
Publishers
ShareThis Publisher Network
We understand that you might be as excited as we are about this news. If you just can't wait to hear more, please contact one of our ShareThis Publisher Services representatives, or email us at
bizdev@sharethis.comNew Publishers
Before you can take advantage of our tools and begin to understand your social quality rank, you'll first need to implement one of our free sharing tools on your web site. Once we have captured enough sharing activity from your site, we'll then be able to benchmark you against the ShareThis Publisher Network.
Learn more about our sharing tools today, or
get sharing tools now.
FAQ
Why did we do this?
At ShareThis, we have known for years that the act of sharing content provides powerful insights for both publishers and advertisers. We also have witnessed how content continues to be under-valued as part of the current digital media buying equation. Without a way to benchmark content’s value, over-dependence from media buyers on traffic and reach would only continue to grow stronger. We decided that this was a serious challenge for our publisher network, and one worth understanding better. So, we posed the problem to our team of renowned scientists, and they found a solution -- an index of social quality.
What does this mean for the ShareThis Publisher Network?
Your content has a value, and you should be rewarded for that value. Our goal for the index is to help you drive better business decisions that result in greater returns, via audience engagement and earned media from it, and also advertising spends. As part of the ShareThis Publisher Network, you are better able to gauge how sociable both your content and audience are, and therefore make better decisions that help you achieve your business goals.
How exactly is the index calculated?
The ShareThis standard derives a raw social traffic score by taking a combined measure of a site's outbound share and inbound clickback traffic, and comparing it to total page views. The resulting figure can then be benchmarked against the broader measure of social quality spanning the more than 1 million domains that make up the ShareThis network. This new measurement brings the value of sharing into consideration, adding more dimension to media buying models that rely more heavily on traffic and audience size.
The measure:
- Favors rich content and audience interaction over broad reach
- Identifies users with higher purchase intent
- Identifies audiences who are more likely to disseminate content widely
How can I take advantage of the new index?
Publishers already on the ShareThis Network don’t need to do anything at this time. In early 2012, more information about your web site’s social quality rank and how you can leverage it for your own business decisions around editorial and advertising will be available through your analytics dashboard. We will notify you as soon as it is released.
It will be just a second..